Print-on-demand is a powerful business model, but many new sellers repeat the same mistakes that slow down their growth. Here are the top five to avoid:
1. Too many designs, no clear niche.
Uploading hundreds of random designs confuses buyers. Focus on a niche and build a catalog with a clear style.
2. Poor product mockups.
Low-quality previews reduce trust. Always use professional mockups that show products realistically.
3. Ignoring SEO.
Titles and descriptions without keywords make it hard to be found. Optimize listings with search-friendly words like “custom t-shirts” or “eco tote bags.”
4. Overpricing or underpricing.
Set prices based on both market average and your margins. Customers avoid overpriced products, but too cheap looks suspicious.
5. Not testing demand.
Launching big catalogs without testing wastes time. Start with a small set of ready-to-use designs, see what sells, then expand.
By avoiding these mistakes, POD sellers can save money, increase conversions, and build a sustainable online business.